Monthly Archives: June 2012

After Thoughts: Anita Mathew

Anita Mathew, Glooko

Anita Mathew, Glooko

I had a great time chatting with Anita.  She is a Co-Founder of Glooko (www.glooko.com), a company that makes a cable and app for transferring readings from a handful of glucose meters into your smartphone.

We spent an hour talking about the path that Anita followed to get to where she is today, and where she sees herself, and Glooko, in the near future.  We talked about the eye-opening experiences she had when she helped introduce tagging (pre-meal, post-meal, etc) into our meters, and when she helped launch the OneTouch meter that offered direct communications to an insulin pump.

She said something during the show that really tickled me, and makes a lot of sense.  She said “we didn’t try to boil the ocean with our first release”, meaning that they are working fast and furious on new and improved versions, but didn’t want to wait for perfection before getting something beneficial out on the streets.  One step at a time, both in regards to the technology and relationships, as well as the approvals and iterations from the FDA.

We were able to give away a couple of Glooko cables (congratulations Katrina and John), which was a lot of fun.

During the episode, Anita mentioned a couple of great blog posts:

  1. Why Can’t Meters Tell Me My Blood Sugar – Riva Greenberg has a great article on her frustrations with multiple blood glucose meters.
  2. The Sad State of Diabetes Technology in 2012 – Scott Hanselman talks about how pitiful diabetes technology is today.

Both are excellent reads, and I highly recommend you check them out.  Besides, I’m a huge fan of both of those talented diabetes advocates, and I think you should be too.

The Glooko system is currently available for the iPhone, with an Android version in the works.  Check the Glooko Website for a list of compatible meters.

The system can be purchased right from the iPhone App, through Amazon.com, or at Glooko.com.

Thank you, Anita!  You helped make another great episode!

– Stream the showDownload the MP3 (~15MB), grab the podcast via iTunes, or listen below.

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DSMA Live with Anita Mathew on 6/28/2012

anita_300dpi

Anita Mathew, Glooko 

Anita Mathew is Co-Founder of Glooko (www.glooko.com), a healthcare technology company creating mobile applications for people with diabetes to help them live life while effortlessly managing their diabetes.  Their first product to market, Glooko Logbook app and Glooko MeterSync Cable, allows people to easily collect and view the information they need to successfully control their blood glucose readings.

Prior to Glooko, she spent over 10 years at Johnson& Johnson where for 8 years she worked in the LifeScan division. Anita led the OneTouch Ultra brand to its market leadership position from 2nd in meter market share to first.  During her tenure, she also launched several blood glucose meters guiding development, regulatory compliance and marketing.  In 2009 at the Apple 3.0 iOS launch, she presented a J&J concept meter communicating to an iPhone fueling industry-wide interesting meter and smartphone integration.

Anita committed herself to the vision of this demo and passionately works to provide solutions that help and support people dealing with the chronic conditions of diabetes management.

DSMA Live with Anita Mathew on 6/28/2012 at 9 PM EST, listen here for your chance to win a Glooko Cable.

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After Thoughts: Rob Muller

Rob Muller


Rob Muller

This show felt a lot like chatting with an old friend.  That’s because Rob IS an old friend.  Rob is the Associate Marketing Manager within Diabetes Care at Roche Diagnostics.  I met Rob at the first Roche Social Media Summit just about four years ago, and have stayed in touch with him ever since.

Unlike many corporate relationships, which tend to feel as if the friendship is forced for the sake of business, my friendship with Rob feels genuine.

We talked about a lot of things related to Roche and their strategy for entering the social media space.  But we also talked quite a bit about Rob, his background as a musician, and his membership in the corniest band name ever. :-)

I am surely biased, but I really enjoyed the opportunity to visit with Rob.  I hope you’ll share some time with us and listen as well.

Here are some of the links mentioned during the show:

– Stream the showDownload the MP3 (~15MB), grab the podcast via iTunes, or listen below.

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DSMA Live with Rob Muller on 6/21/2012

rob muller

Robert Müller – Associate Marketing Manager, Global Marketing
Roche Diagnostics

Rob Müller is responsible for building a global, uniform presence in the social media space for the Roche Accu-Chek line of products and services. Prior to his position at Roche, Rob held sales and marketing positions for several companies, including Textron Corp., Molex and National Medical Resources.

Rob kindled his passion for social media while working in Southern California’s music industry. There, he helped several artists and labels develop social media efforts as part of their guerilla-marketing strategies. He is a voting member of NARAS (Grammys) and publisher of Pale Yellow Music (ASCAP).

Rob lives in Indianapolis, Indiana with wife, Mikala, and daughter Sydney.

Check out the Live broadcast of DSMA Live with Rob Müller at 9 PM EDT on Blog Talk Radio.

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