This show felt a lot like chatting with an old friend. That’s because Rob IS an old friend. Rob is the Associate Marketing Manager within Diabetes Care at Roche Diagnostics. I met Rob at the first Roche Social Media Summit just about four years ago, and have stayed in touch with him ever since.
Unlike many corporate relationships, which tend to feel as if the friendship is forced for the sake of business, my friendship with Rob feels genuine.
We talked about a lot of things related to Roche and their strategy for entering the social media space. But we also talked quite a bit about Rob, his background as a musician, and his membership in the corniest band name ever.
I am surely biased, but I really enjoyed the opportunity to visit with Rob. I hope you’ll share some time with us and listen as well.
Here are some of the links mentioned during the show:
- Rob on Twitter: @rototok
- Accu-Chek US on Twitter – @accucheck_us
- Accu-Chek US on Facebook – AccuChekUS
- Accu-Chek Diabetes Link website – http://www.accu-chekdiabeteslink.com/
- And finally, Rob’s personal SoundCloud Channel, where you can check out some of his music: http://www.soundcloud.com/romuller/